Personalised multichannel messaging
Use a multichannel approach
to reach the right audience at the right time to run targeted campaigns. Reach your prospects through their preferred mediums such as emails, social media, SMS, and telemarketing.
Create professional campaigns
using configurable templates and design tools, and streamline content approval using Power Automate
Personalise and influence customer journeys
by using prospect buying behaviour and preferences to present the right message at the right time.
Retain profitable accounts
through personalised and targeted account-based messaging
Use ‘send now’ feature
to quickly write and send marketing branded emails.
Nurture more effectively with marketing automation
Track and prioritise leads
using intelligent lead scoring models and workflows to prequalify engagement
Provide sales-ready leads
to sales teams with prebuilt workflows to increase productivity.
Improve conversion rates
and increase selling time for sales teams with templated and timely follow ups
Improve performance with AI-driven lead scoring
Display prebuilt dashboards
and marketing analysers to drive marketing performance.
Capitalise on target segments
by leveraging Customer Insights integration from all data sources
Optimise the right content
to send by using built-in A/B testing to improve open and click rates.
Effective Unified data management
Use and refresh all your data from a single point
to ensure global privacy and GDPR compliance.
Tracking audience consent
ensures marketing messages are effective and targeted at the correct audience.
A single view of prospects, clients and partners
drives internal productivity enhance customer satisfaction.
Customer Insights
A powerful customer data platform
used to unlock customer data across the platform to provide deeper insights and drive personalised customer engagements in real time
Personalised campaigns
developed by powerful marketing tools.
Cross-sell and upsell where possible
with intelligent product recommendations.
Provide proactive post sale service
and increase loyalty with customer service tools.
Customer Voice
Personalised survey and response tools
to capture real time customer feedback.
Connect feedback with customer information
in other Microsoft business apps to provide better insights into your customer base.
Anticipate needs
and gather feedback.
